Recreate the atmosphere – This is done by duplicating the colors used inside the restaurant and showing happy customers, as well as showing high quality images of the food.

Show menus – Every restaurant website should show an up-to-date menu as well as wine and beer lists. This whets the customers appetite and hungry people tend to make decisions based on what their stomach wants.

Customer reviews – A lot of restaurant websites make the mistake of linking to 3rd party websites to show reviews instead of having the best reviews on their own website. This is a mistake because, on a 3rd party website, people have the ability to write anything, including bad reviews. It is better to have no reviews than bad reviews.

Location – Another mistake some websites make (and not just restaurant websites) is having standard directions on their website instead of an interactive map that will give the user turn by turn directions right to your door. Not only does this give more detailed directions, but also allows the user to plan for parking. Showing this kind of consideration on your website gives the user a sense that they will get this same standard of treatment when they arrive to eat.