Truth About Link Swapping

  • By aga
  • •
  • 16 Jan, 2016

Once you become a site owner you will get a lot of requests to swap links with other sites in an attempt to increase your search ranking and the reciprocal's site ranking. There is nothing wrong with this in itself, however, there are a few things you need to know in order to make this a successful practice.

 

It has been suggested that the more links to your site the better. This is not the case. It has more to do with the quality of links rather than the amount of links to your site. If you have 100 links to your site from sites that have poor or no ranking, it will not do you as much good as having five links to your site with rankings between three and ten. The reason for this is search engines put more importance into sites that have higher rankings, so if you are linked to from one of these sites, you will be seen with more importance than if you are linked to from a site that has no ranking.

 

Be careful who you link to. If you link to a site that violates any or the search engines rules such as hidden text, gateway pages and so on, you will actually be penalized for their dishonesty.

 

Avoid link farms and link exchange programs. These are methods used to boost rankings and, while they work in the short term, once the search engines find them, they penalize them and you too.

 

Make sure the reciprocal site's links page is not hidden from searches. The website may have a high ranking, but the links page is not listed or even ranked. This will do you no good whatsoever. To find out a site's page ranking, you will need to to download Google's tool bar. Follow this link to Google's site to download their tool bar.

 

Try to focus your links to sites that are relevant to your site. For example, if you offer a limo service, try to be linked to from sites like hotels, tourist information sites and sites like that. While this will only make a moderate difference to ranking, you will have a better chance of your links actually being visited by people rather than just a web crawlers. That is the whole point after all.

What You Can Do And What You Should Do

By aga • January 16, 2016
There is basically nothing you can’t do on a web site. If you want to have DVD quality video streaming from your home page with multiple flash animations and 3D product demonstrations all on the same page, no problem. However, maybe 10% of your viewers will see it. The other 90% will be sitting looking at a blank screen for a couple of hours until it loads and then it will be dependent on how it plays on their system. The key to web design is not what you can do; it’s what you should do.

Guaranteed Top Ranking On Search Engines

By aga • January 16, 2016
Bottom line is, this is a myth. No company can guarantee this. The reason being Yahoo, Google and MSN are companies and companies are in business to make money. That is why they all offer their own sponsored links placed at the top or on the side of the search results. This could be pay-per-click, meaning you pay every time somebody clicks on the link to your site or it can be a set monthly fee.

Perception Is Not Reality

By aga • January 16, 2016
If you buy software for a MAC and try to run it on a PC, it will not work. The internet is the same. IE (Internet explorer) is not the only web browser out there and what may run great on IE may not run on Firefox or Opera, which makes up an increasing amount of internet users. Even different versions of IE will not display some features of your site.

To Flash Or Not To Flash

By aga • January 16, 2016
There is no doubt about it. Flash is the best tool in any web designers arsenal. It is easy to use with phenomenal results. You can create a full blown website in a couple of hours and the file size can be less than the size of your average .JPEG file, but (and this is a big but) it is still a plug-in. This means that you have to download and install the latest flash player in order to view the website. It is really not a big deal if you are an intermediate to advanced user, which is what maybe 60% of Internet users are. However, that other 40% of people may not feel secure having to download and install software on their computer in order to view your site. Another downside of a flash based site is the fact that web crawlers cannot see the text content contained within the file. This means it has no way to index your site, which can lead to poor search engine ranking. Don't be put off with the down sides of flash. There are ways around these problems.

System Requirements

By aga • January 16, 2016
If you have ever purchased software, you know you have to read the box in order to find out if the software will work on your system. That is somewhat acceptable when it comes to software. However, on a website, it is not acceptable. A lot of designers out there will take the easy route and build a site that is not compatible with all browsers and then publish a list of plug-ins on your home page you will need in order to view the site. You will see this a lot on multimedia sites that advertise Hollywood movies or websites where you can download multimedia content. This is mostly done to protect the content. However, there are a lot of sites out there that require you to make additional downloads in order to see flat text content or products. You should always follow the guidelines below (or your web developer should be following them) when creating any website.

Batteries Not Included

By aga • January 16, 2016
We have all done it - made a big purchase only to find out that we have to make additional purchases to make it work. This should not be the case with a website or any graphic design project. Be sure that when you are quoted for a web site everything is included in the price in order for your new site to be up and running at the end of the project. The price should include uploading and testing the site. This is also true for any graphic project. If it’s a logo design, then you should receive all file types, including .EPS, .JPG, and .GIF, at no additional charge. One way to guarantee this is to make sure it is in the quotation and never, I repeat, never send final payment until you have everything you have paid for.

The Enemy Within

By aga • January 16, 2016
There is a common problem with some less than reputable companies creating backdoors into your site in order to obtain access to your Databases and account information with the intention of fraud or theft. This usually happens when you outsource to third world countries because the price is a fraction of what you would pay here. Bottom line here is if something seems to good to be true, chances are it is. Saving some money on development may in the long run cost you tenfold.

Catching The Crooks

By aga • January 16, 2016
The internet can be a dangerous place. It has opened the doors for lots of criminals to move undetected. When it comes to web design, there is a certain level of trust that has to be established in order for this process to work. After all, a lot of the time you will be giving a stranger access to account information, your email and your clients' information. I have lost count of how many times clients have told me they have suffered financial loss and even, in some extreme cases, had their safety threatened. However, there are ways to protect yourself.

Myths About Search Engine Optimizing (SEO)

By aga • January 16, 2016
This is what most SEO companies would like you to believe because it means you will keep paying them monthly fees. The truth is, if you optimize the site correctly and stick to the search engines rules, there is nothing more you have to do. Search engines are designed for the consumer and not the company. What this means is, if your site is relevant to the search that the user enters, it will appear in the results. The more relevant, the higher your site will be listed.

Bay Area Web Designers

By aga • January 14, 2016
The Bay Area in California has more "web designers" per square mile than anywhere else in the world. This is good for the customer, as you have a greater choice, but it can also be a bad thing as so many of them have the skill to build a site, but not the vision to make sure its successful.