Since Jigsaw Design is located in Silicon Valley, the heart of hi-tech in California, we have developed many websites for hi-tech companies and companies that sell or promote hi-tech products and services. With some start-up companies not lasting long enough for the paint to dry in the lobby, it is important to have a good internet presence with strong SEO marketing in order to survive. Jigsaw Design has a proven track record for achieving results for hi-tech and start-up companies. We have yet to see one of our clients fold (even in a bad economy).
The rules for designing hi-tech websites vary depending on the site, but the one rule that runs universal is they have to look cutting edge. Flashy headers, slick navigation and eye-catching elements are common on hi-tech websites. At Jigsaw Design, we make sure not to forget the important rule so often overlooked on these kinds of websites and that is to keep it simple. Very often you will come across websites that look slick, but are confusing to regular internet users. This is because people who use the internet on a daily basis expect things to be in certain places. Anything that deviates from this will quickly lose their interest. Proof of this is to look at any multimillion dollar company’s website. You will notice the same thing on every website. All the information, navigation and important pages are all exactly where you expect them to be. This is not to say you can’t make it look slick. It just means that you have to make it look slick within the rules of common use.