The Bay Area in California
has more "web designers" per square mile than anywhere else in the
world. This is good for the customer, as you have a greater choice,
but it can also be a bad thing as so many of them have the skill to
build a site, but not the vision to make sure its successful.
Following is some information on the different type of web
designers you are likely to come across in the Bay Area.
There are four types of web designers in the bay Area:
- The professional web design company
- The freelance designer
- The student tying to build his portfolio
- The part-time computer enthusiasts
Below we will explain the benefits and pit falls of each of these
designers The professional design company If you have a good-sized budget and your needs are specific, it is
always best to go with professional web design. A professional web
design company will not just try to please the client, but it will
also make sure that the site is going to achieve its goal should
that be selling a product or advertising a service.
Pros
- Quality
- Reliability
- After-sales support
- They can handle any project
- They will build the site for clients customers rather than the
client
Cons
- Expensive
- You will just be another customer to them
The freelance designer Most freelance web designers work alone. This is good as they’re
usually more flexible with pricing. They may not have other
resources to call upon, such as marketing or SEO, but they do offer
a better one-on-one service than a professional company.
Pros
- Less expensive than a professional company
- Better one-on-one services
- More focused on the success of your site, as they are trying to
build a loyal client base
Cons
- They usually specialize is one thing: Design, programming or SEO
or they are semi-skilled in all
- If they decide to do something else, their business is gone and so
is your support
The Student tying to build his portfolio Everyone starts here as, in this industry, you can get into a design
house without a portfolio. What this means for you is CHEAP
(sometimes even free) and a willingness to please. Pros
- Very Cheap
- Dedicated one-on-one service
Cons
- They will be more inclined to try and give you what you want
rather than create a site that will be successful
- Very limited resources and experience
- You will have to work around their schedule
- Little or no after-sales service
The part time computer enthusiasts In the Bay Area, pretty much everyone has had some computer
experience. What this has spawned is the computer enthusiast that
thinks because they published a page online that they can build a
website for a business. What it actually means is you will get a
site that has no cross platform compatibility, zero search engine
optimizing, no collapsible layouts and zero returns on your
investment. Pros
- I'll get back to you on that
Cons
- Your customers will have no respect for your product or service if
the first introduction to it is from a shabby made site.
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