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There is basically nothing you can’t do on a web site. If you
want to have DVD quality video streaming from your home page with
multiple flash animations and 3D product demonstrations all on the
same page, no problem. However, maybe 10% of your viewers will see
it. The other 90% will be sitting looking at a blank screen for a
couple of hours until it loads and then it will be dependent on how
it plays on their system. The key to web design is not what you can
do; it’s what you should do.
Things you need to consider:
- Your target audience: If you are selling electric
wheel chairs, chances are anyone that sees your site is going to
be using a basic setup with a DSL connection, but most likely a
dial up connection, so you’re going to want to keep your site as
basic as possible. However, if your target audience is computer
gamers, chances are they all have above average systems with a
high speed connection, in which case you have a lot more freedom
to create more of a multimedia experience.
- Your content: If you are going to create a site that
has a lot of text content to be read off the site, you are not
going to want a lot of moving images and distractions. However,
if your site is going to be product based, you are going to want
to create a site that highlights the product as much as
possible, while keeping in mind Point 1 above.
- Your Company: Your website is a refection of your
company and should also project your company's image at all
times.
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