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What you can do and what you should do
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There is basically nothing you can’t do on a web site. If you want to have DVD quality video streaming from your home page with multiple flash animations and 3D product demonstrations all on the same page, no problem. However, maybe 10% of your viewers will see it. The other 90% will be sitting looking at a blank screen for a couple of hours until it loads and then it will be dependent on how it plays on their system. The key to web design is not what you can do; it’s what you should do.
Things you need to consider:
Your target audience: If you are selling electric wheel chairs, chances are anyone that sees your site is going to be using a basic setup with a DSL connection, but most likely a dial up connection, so you’re going to want to keep your site as basic as possible. However, if your target audience is computer gamers, chances are they all have above average systems with a high speed connection, in which case you have a lot more freedom to create more of a multimedia experience.
Your content: If you are going to create a site that has a lot of text content to be read off the site, you are not going to want a lot of moving images and distractions. However, if your site is going to be product based, you are going to want to create a site that highlights the product as much as possible, while keeping in mind Point 1 above.
Your Company: Your website is a refection of your company and should also project your company's image at all times.
Jigsaw Sales two cents
We, at Jigsaw, will always take the time to review the company we are working for, their product, and content to best produce a site that, not only compliments their company's identity, but also enhances it.
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What you can do and what you should do
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